AI Visibility Diagnosis Report

BTCC

Keyword: crypto exchange  |  Competitor: Binance
67
AI Visibility Score
(0–100)
57
Discovery Score
Found even when users don't know you?
84
Brand Score
How AI describes you — sentiment-weighted
"BTCC's AI visibility in 'crypto exchange' is Good, with a significant gap in 'Discovery' scenarios"
Report Date: 2026-04-13  ·  Query Scenarios: 9  ·  Sources: GPT / Claude / Kimi + Tavily  ·  Score variance ±10 is normal
📐 How is this scored?
Score Formula
Score = Discovery × 60% + Brand × 40%
Discovery 60% Hit rate when users have no prior knowledge of your brand — can AI find you cold? Brand 40% Sentiment-weighted hit rate when users ask about you. Positive×1 / Neutral×0.5 / Negative×0. Rank Penalty If avg mention rank > 3 → −5 pts. Rank #1 means owning the AI narrative.
Score range 0–100. Industry average ~40–55. Variance of ±10 is normal.
30-SECOND SUMMARY

BTCC has notable gaps — 3 scenarios where AI never mentions you.

67
AI Score
-7 below industry avg
You 67Industry Avg 74
3
AI Blind Spots
3/9 scenarios absent
「如何在加密货币交易所交易比特币?…」
6
AI Consensus
6/9 agreed by all LLMs
「BTCC提供哪些交易功能?…」
T0 · BASELINE AWARENESS PROBE

AI First Impression of BTCC

Before designing any query, we asked 4 AIs: "Do you know what BTCC is?"
This is the brand's awareness baseline in the AI world — the foundation for all subsequent scenario probes.

4/4
LLMs That Know Brand
T0 Baseline Awareness
High
Overall Awareness Level
T0 Summary: 4 out of 4 tested AI models recognize BTCC — strong baseline awareness.
ChatGPT
EN Known
EN: BTCC, or Bitcoin China, is a cryptocurrency exchange that was one of the first and largest in China. It facilitates the buying, selling, and trading of various cryptocurrencies, in...
ZH: BTCC(比特币中国)是中国的一家数字货币交易平台,成立于2011年。它提供比特币及其他加密货币的交易服务,曾是全球最大的比特币交易所之一。BTCC还提供矿池服务和钱包服务,旨在为用户提供全面的数字货币解决方案。
Claude
EN Known
EN: BTCC stands for the British Touring Car Championship, one of the UK's most popular motorsport series featuring modified production cars racing on various circuits. It showcases clo...
ZH: BTCC是一家加密货币交易平台(比特币中国,Bitcoin China的缩写),曾是中国最早的比特币交易所之一,成立于2011年。它主要提供比特币等数字货币的交易、钱包和矿池等服务。2017年中国监管政策收紧后,BTCC关闭了国内交易业务,后转型为面向海外市场的数字资产服务平台。
Kimi
Non-EN Known
EN: BTCC, also known as Bitcoin China, is one of the world's first and largest Bitcoin exchanges. It allows users to buy, sell, and trade Bitcoin and other cryptocurrencies, providing ...
ZH: BTCC, also known as Bitcoin China, was one of the world's largest Bitcoin exchanges. It allowed users to trade Bitcoin and other cryptocurrencies for fiat currencies like the Chine...
DeepSeek
Non-EN Known
EN: BTCC is a cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets like Bitcoin and Ethereum. It also offers services such as futures trading and o...
ZH: BTCC是一家成立于2011年的数字资产交易平台,主要提供比特币等加密货币的交易服务。它是全球运营时间较长的交易所之一,支持现货和衍生品交易。
EXECUTIVE SUMMARY

Executive Summary

3 Key Findings
  • In 54 query scenarios, BTCC appeared in 67% — above industry average
  • EN LLM hit rate 66%, Non-EN LLM hit rate 66% — consistent across platforms
2 Urgent Actions
P0 This Month
Close AI blind spot: "如何在加密货币交易所交易比特币?"
No AI mentioned BTCC for this query. Publish content that directly answers this ...
P0 This Month
Close AI blind spot: "有哪些好的加密货币交易平台?"
No AI mentioned BTCC for this query. Publish content that directly answers this ...

THE FUNNEL

AI Cognitive Funnel

Three layers from awareness to recommendation to depth — revealing BTCC's real AI cognitive path.

BTCC has moderate overall AI presence
Metrics across all dimensions are at mid-range. Prioritize improving recommendation rate and brand description quality.
Awareness
Basic brand recognition across AI models
67
Recommendation Rate
Probability AI recommends you to cold-discovery users
57
Brand Depth
Sentiment-weighted accuracy of AI's brand descriptions
84
View per-scenario LLM coverage ▾
「如何在加密货币交易所交易比特币?」
GPT — Claude — Kimi — DeepSeek —
「有哪些好的加密货币交易平台?」
GPT — Claude — Kimi — DeepSeek —
「推荐的加密货币交易所有哪些?」
GPT — Claude — Kimi — DeepSeek —
「BTCC提供哪些交易功能?」
GPT ✓ Claude ✓ Kimi ✓ DeepSeek ✓
「BTCC与其他交易所相比如何?」
GPT ✓ Claude ✓ Kimi ✓ DeepSeek ✓
「用户对BTCC的评价如何?」
GPT ✓ Claude ✓ Kimi ✓ DeepSeek ✓
「BTCC是什么?」
GPT ✓ Claude ✓ Kimi ✓ DeepSeek ✓
「BTCC是一个安全的交易所吗?」
GPT ✓ Claude ✓ Kimi ✓ DeepSeek ✓

BENCHMARKING

Competitive Benchmarking

AI visibility comparison against Binance — identifying the source of competitive gaps.

Your brand score leads Binance by 84 points — AI describes you more positively and accurately.
84
Your Brand
Brand Score
vs
0
Binance
Brand Score
+84
Score Gap
Expand comparison ▾
Per-Scenario Comparison
Scenario You Binance
Discovery
What are the best cryptocurrency exchanges?
scenario
How to trade Bitcoin on a crypto exchange?
brand_aware
What is BTCC?
brand_depth
What trading features does BTCC offer?
brand_depth
How does BTCC compare to other exchanges?
brand_aware
Is BTCC a safe exchange?
scenario
How to use BTCC for trading?
Discovery
What are recommended crypto exchanges?
brand_depth
What do users say about BTCC?

ATTRIBUTION

Where Does Your AI Exposure Come From?

The authoritative sources AI cites when generating answers determine your exposure probability. Coverage distribution shown below.

33%
Raw Coverage
28%
Authority-Weighted Coverage
BTCC has insufficient authoritative source coverage — directly causing low AI hit rates. Start a backlink-building campaign immediately.
Citation Source Distribution
www.youtube.com 2 citations
www.kraken.com 2 citations
www.chaincodeconsulting.com 1 citations
www.alchemy.com 1 citations
www.nerdwallet.com 1 citations
www.bitdegree.org 1 citations
apps.apple.com 1 citations
arbitragescanner.io 1 citations

ACTION PLAN

Action Roadmap

GEO optimization recommendations ranked by priority, each with platform context, rationale, and timeline.

P0 Urgent CoinGecko / CoinMarketCap / Medium / Reddit This month
Close AI blind spot: "如何在加密货币交易所交易比特币?"
No AI mentioned BTCC for this query. Publish content that directly answers this question (FAQ / blog / comparison) so AI models can cite you.
P0 Urgent CoinGecko / CoinMarketCap / Medium / Reddit This month
Close AI blind spot: "有哪些好的加密货币交易平台?"
No AI mentioned BTCC for this query. Publish content that directly answers this question (FAQ / blog / comparison) so AI models can cite you.
P0 Urgent CoinGecko / CoinMarketCap / Medium / Reddit This month
Close AI blind spot: "推荐的加密货币交易所有哪些?"
No AI mentioned BTCC for this query. Publish content that directly answers this question (FAQ / blog / comparison) so AI models can cite you.

APPENDIX

Appendix · Raw Query Log

Methodology: 8 standard query types + Autosuggest long-tail expansion, tested on GPT-4o-mini / Claude Sonnet / Kimi, results parsed by GPT-4o-mini

ScenarioQueryMentionedSentiment
Discovery What are the best cryptocurrency exchanges?... Not Mentioned
scenario How to trade Bitcoin on a crypto exchange?... Not Mentioned
brand_aware What is BTCC?... Positive
brand_depth What trading features does BTCC offer?... Positive
brand_depth How does BTCC compare to other exchanges?... Positive
brand_aware Is BTCC a safe exchange?... Neutral
scenario How to use BTCC for trading?... Positive
Discovery What are recommended crypto exchanges?... Not Mentioned
brand_depth What do users say about BTCC?... Positive
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