AI Visibility Diagnosis Report
Nike
Keyword: running shoes | Competitor: Adidas
95
AI Visibility Score
(0–100)
93
Discovery Score
Found even when users don't know you?
100
Brand Score
How AI describes you — sentiment-weighted
"Nike's AI visibility in 'running shoes' is Excellent, with full scenario coverage"
Report Date: 2026-04-11 · Query Scenarios: 6 · Sources: GPT / Claude / Kimi + Tavily
30-SECOND SUMMARY
Nike has solid AI presence, but is absent in 0 key scenarios.
95
AI Score
+25 above industry avg
0
AI Blind Spots
0/6 scenarios absent
6
AI Consensus
6/6 agreed by all LLMs
「Nike跑步鞋的特点是什么？…」
T0 · BASELINE AWARENESS PROBE
AI First Impression of Nike
Before designing any query, we asked 4 AIs: "Do you know what Nike is?"
This is the brand's awareness baseline in the AI world — the foundation for all subsequent scenario probes.
4/4
LLMs That Know Brand
T0 Baseline Awareness
High
Overall Awareness Level
T0 Summary: 4 out of 4 tested AI models recognize Nike — strong baseline awareness.
EN: Nike is a global sportswear and athletic footwear company known for designing, manufacturing, and marketing a wide range of sports apparel, shoes, and equipment. It is recognized f...
ZH: Nike是一家全球知名的运动鞋和运动服装品牌，成立于1964年。它专注于设计、制造和销售运动相关的产品，致力于为运动员和消费者提供高性能的运动装备。Nike还通过赞助运动员和体育团队来推广其品牌形象。
EN: Nike is a multinational corporation that designs, develops, manufactures, and sells athletic footwear, apparel, equipment, and accessories. The company is one of the world's larges...
ZH: Nike（耐克）是全球最大的运动鞋服和体育用品制造商之一，总部位于美国俄勒冈州。该公司主要设计、开发和销售各类运动鞋、服装、装备及配件，产品涵盖篮球、足球、跑步等多个运动领域。Nike以其标志性的"swoosh"商标和"Just Do It"口号闻名全球。
EN: Nike is a multinational corporation that designs, develops, and markets footwear, apparel, equipment, and accessories. It is one of the world's leading brands in the sportswear and...
ZH: Nike是一家全球知名的运动品牌公司，主要设计、开发和销售运动鞋、服装、设备和配件。它以创新和高品质的产品而闻名，服务于各种运动项目和运动员，包括篮球、足球、跑步和健身等。
EN: Nike is a global athletic footwear, apparel, and equipment company. It designs, develops, and sells products for a wide range of sports and fitness activities, and is best known fo...
ZH: Nike（耐克）是一家美国跨国运动品牌，主要设计、开发、生产和销售各类运动鞋、服装、装备及配饰。它专注于为运动员和消费者提供创新产品，并通过营销推广运动文化。
EXECUTIVE SUMMARY
Executive Summary
3 Key Findings
- In 36 query scenarios, Nike appeared in 94% — above industry average
- EN LLM hit rate 100%, Non-EN LLM hit rate 83% — consistent across platforms
2 Urgent Actions
Ongoing: Monitor competitor content strategy (Recurring review)
CHAPTER 1
Visibility Overview
95
AI Visibility Score (0–100)
94%
Query Hit Rate
Mentions / Total Queries
#—
Avg. Rank
Position when mentioned
Scenario Coverage
✓ 类型✓ 品牌深度✓ 品牌认知✓ 场景
CHAPTER 2
LLM Performance Breakdown
66%
LLM Consistency
Some divergence detected
100%
EN LLM Hit Rate
GPT / Claude
83%
Non-EN LLM Hit Rate
Kimi
🔍 Level 1 · Discovery
75% hit (3/4)
When users don't know Nike, does AI proactively recommend it?
| Query Scenario | Claude Sonnet
EN | GPT-4o
EN | DeepSeek
Non-EN | Kimi
Non-EN |
|---|
类型
What are the best running shoes? | ✓ | ✓ | ✗ | ✓ |
🎯 Level 2 · Scenario
75% hit (3/4)
When users solve specific problems, does Nike appear?
| Query Scenario | Claude Sonnet
EN | GPT-4o
EN | DeepSeek
Non-EN | Kimi
Non-EN |
|---|
场景
What running shoes are recommended for m... | ✓ | ✓ | ✗ | ✓ |
🏷 Level 3 · Brand Awareness
100% hit (4/4)
Users know Nike — does AI?
| Query Scenario | Claude Sonnet
EN | GPT-4o
EN | DeepSeek
Non-EN | Kimi
Non-EN |
|---|
品牌认知
What is Nike known for? | ✓ | ✓ | ✓ | ✓ |
🔬 Level 4 · Brand Depth
100% hit (12/12)
How deep is AI's knowledge of Nike's technical details and competitors?
| Query Scenario | Claude Sonnet
EN | GPT-4o
EN | DeepSeek
Non-EN | Kimi
Non-EN |
|---|
品牌深度
What are the features of Nike running sh... | ✓ | ✓ | ✓ | ✓ |
品牌深度
How does Nike compare to Adidas in runni... | ✓ | ✓ | ✓ | ✓ |
品牌深度
What innovations has Nike introduced in ... | ✓ | ✓ | ✓ | ✓ |
Representative descriptions of Nike by each LLM
"Nike Vaporfly 3 is highlighted for its elite racing capabilities and exceptional energy return."
"Nike has introduced several innovative technologies focusing on performance and comfort."
"The response discusses the importance of choosing marathon training shoes without mentioning specific models."
"Nike is known for technologies like Zoom Air and React foam, providing excellent cushioning."
LAYER 1 · CROSS-LLM
Cross-LLM Intelligence
Across 6 probe scenarios, we analyzed where LLMs agree, diverge, and go silent on Nike.
Scenarios where all LLMs agree — high-confidence signal
「Nike跑步鞋的特点是什么？」
Mentioned by:ChatGPT Claude Kimi DeepSeek
ChatGPT：Nike running shoes are known for their innovative technology and design, caterin…
Claude：Nike running shoes are known for several key features that cater to different ty…
「Nike与Adidas在跑步鞋方面有什么比较？」
Mentioned by:ChatGPT Claude Kimi DeepSeek
ChatGPT：When comparing Nike and Adidas in the realm of running shoes, both brands offer…
Claude：# Nike vs Adidas Running Shoes: A Comprehensive Comparison
Both Nike and Adidas…
「Nike在跑步鞋中引入了哪些创新？」
Mentioned by:ChatGPT Claude Kimi DeepSeek
ChatGPT：Nike has introduced several innovative technologies in their running shoes over…
Claude：Nike has been a pioneer in running shoe innovation for decades. Here are some of…
「Nike以什么闻名？」
Mentioned by:ChatGPT Claude Kimi DeepSeek
ChatGPT：Nike is primarily known for its athletic footwear, apparel, and equipment. The b…
Claude：Nike is known for several key things that have made it one of the world's most r…
「马拉松训练推荐什么跑步鞋？」
Mentioned by:ChatGPT Claude Kimi DeepSeek
ChatGPT：When it comes to marathon training, selecting the right running shoes is crucial…
Claude：# Running Shoes for Marathon Training
When training for a marathon, choosing th…
Some LLMs mention this, others don't — notable gap
No divergence scenarios found
No LLM mentions your brand here — critical gaps to address
No blind spots detected — great!
CHAPTER 3
User Decision Journey
At which stage of the buying journey does AI lose track of you?
💡 Awareness
100%
类型 · 场景 · 品牌认知 · 品牌深度 · 品牌深度 · 品牌深度
Sentiment Drift Detection
✓ Sentiment consistent across all stages — no trust gap detected
CHAPTER 4
Content Source Audit
52%
Authority-Weighted Coverage
Presence in high-authority sources
Coverage by Source Authority
| Source Type | Brand Mentions | Coverage |
|---|
| Top Media |
0/2 |
|
| Community |
1/2 |
|
| General |
9/11 |
|
Backlink Audit (authority of sources that cite you)
| Domain | Authority Level | Recognition |
|---|
| www.runnersworld.com |
General |
✓ Widely Recognized |
| believeintherun.com |
General |
✓ Widely Recognized |
Top Cited Sources
| www.runnersworld.com |
3 citations |
| believeintherun.com |
2 citations |
| runrepeat.com |
2 citations |
| www.wired.com |
1 citations |
| www.forbes.com |
1 citations |
| www.rei.com |
1 citations |
ACTION ROADMAP
Action Roadmap
Monitor competitor content strategy
Current AI visibility is solid. Set up regular monitoring of competitor AI descriptions to adjust your content strategy proactively.
Platform: Recurring review
⚡ Quick Wins — Start immediately
- ✅ No critical gaps — your brand has strong AI coverage across all tested scenarios
APPENDIX
Appendix · Raw Query Log
Methodology: 8 standard query types + Autosuggest long-tail expansion, tested on GPT-4o-mini / Claude Sonnet / Kimi, results parsed by GPT-4o-mini
| Scenario | Query | Mentioned | Sentiment |
|---|
| 类型 |
What are the best running shoes?... |
✓ |
Positive |
| 场景 |
What running shoes are recommended for marathon training?... |
✓ |
Positive |
| 品牌认知 |
What is Nike known for?... |
✓ |
Positive |
| 品牌深度 |
What are the features of Nike running shoes?... |
✓ |
Positive |
| 品牌深度 |
How does Nike compare to Adidas in running shoes?... |
✓ |
Positive |
| 品牌深度 |
What innovations has Nike introduced in running shoes?... |
✓ |
Positive |
⚓ Anchor AI Visibility System · Recommended monthly re-scan · Generated in —
PROPAGATION ENGINE · METHODOLOGY
Propagation Engine — Methodology
⚙ Sandtown Social Simulation Engine
Modeled on a high-compression, high-density urban environment —
extreme population density, intense social pressure, and rapid information velocity.
Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
STEP 1 · NARRATIVE SNAPSHOT
AI Dominant Narrative
Aggregates responses from 4 LLMs to extract the "story version" of Nike most widely seen in the AI world.
Dominant Impression
“Nike is widely recognized for its innovative athletic footwear and advanced cushioning technologies.”
innovation cushioning performance athletic footwear
Narrative Tone
Opportunity
Sentiment
Positive
Narrative Consistency
95/100
Blind Spots:
没有提及品牌在可持续性方面的努力 缺乏对竞争品牌的比较分析
Language Variation: 中英文描述在品牌创新和舒适性方面的强调一致，但中文更注重品牌的知名度。
STEP 2 · AUDIENCE × GROUP ACTIVATION
Audience Resonance × Group Activation
Who does the narrative reach? Which social groups will carry the signal forward?
Left: signals received by cross-platform audiences. Right: corresponding group activation intensity.
📡 Top audiences by signal strength
Propagation Readiness: Not Propagable
ChatGPT英文用户
Positive
variety of running shoes
运动爱好者 年轻人
Claude英文用户
Positive
excellent range of running shoes
运动爱好者 年轻人
ChatGPT中文用户
Positive
高性能跑步鞋
运动爱好者 年轻人
※ Showing top 3 audiences by signal strength
🔥 Sandtown Group Activation Top 8
STEP 3 · PROPAGATION TIMELINE
Propagation Timeline Forecast
The signal originates from trigger group 社区KOL and spreads along social network connections.
The following timeline is forecast using the Sandtown social graph.
⚡ Opinion Split Warning:
T+1~2
社区KOL 率先感知（数字覆盖 100%，沿社会网络向外扩散）
社区KOL
事务职中产
小自营业主
老年群体
›
T+3~5
信号经高信任连接扩散至第二圈层
基层服务劳工
专业知识层
›
›
T+8+
末端触达 / 数字覆盖低的群体最后接收
青年创业者
文化艺术界
科技精英
⚡ Natural Amplifiers
社区KOL
LAYER 3 · SANDTOWN SIMULATION
Sandtown 传播仿真报告
基调：opportunity。情绪仍在流动，未完全收敛。压力分布以「平静 (<0.3)」为主。最可能演化：「渗透消化」(46%)。核心关注：收入、教育、公平。压力峰值第1轮（STP 0.22）。
群体反应概览
老年群体
18人
支持品牌创新，但关注老年人需求...
事务职中产
12人
支持品牌创新政策，期待更多优惠。...
小自营业主
9人
紧急私下寻求其他资源以应对压力...
非正规就业者
12人
私下寻求其他收入来源以应对不确定性...