AI Visibility Diagnosis Report
Nike
Keyword: running shoes | Competitor: Adidas
100
AI Visibility Score
(0–100)
100
Discovery Score
Found even when users don't know you?
100
Brand Score
How AI describes you — sentiment-weighted
"Nike's AI visibility in 'running shoes' is Excellent, with full scenario coverage"
Report Date: 2026-04-11 · Query Scenarios: 6 · Sources: GPT / Claude / Kimi + Tavily
30-SECOND SUMMARY
Nike has solid AI presence, but is absent in 0 key scenarios.
100
AI Score
+31 above industry avg
0
AI Blind Spots
0/6 scenarios absent
6
AI Consensus
6/6 agreed by all LLMs
「Nike跑鞋有哪些特点？…」
T0 · BASELINE AWARENESS PROBE
AI First Impression of Nike
Before designing any query, we asked 4 AIs: "Do you know what Nike is?"
This is the brand's awareness baseline in the AI world — the foundation for all subsequent scenario probes.
1/4
LLMs That Know Brand
T0 Baseline Awareness
Low
Overall Awareness Level
T0 Summary: 1 out of 4 tested AI models recognizes Nike — partial awareness detected.
EN: Nike is a global sportswear and athletic footwear company known for designing, manufacturing, and marketing a wide range of sports apparel, shoes, and equipment. It is recognized f...
ZH: Nike是一家全球知名的运动鞋和运动服装品牌，成立于1964年。它专注于设计、制造和销售运动相关的产品，致力于为运动员和运动爱好者提供高性能的装备。Nike还通过赞助运动员和体育团队来推广其品牌形象。
EXECUTIVE SUMMARY
Executive Summary
3 Key Findings
- In 24 query scenarios, Nike appeared in 100% — above industry average
- EN LLMs (GPT/Claude) hit rate 100%, Non-EN LLMs (Kimi/DeepSeek) hit rate 0% — significant cross-language gap detected
2 Urgent Actions
Ongoing: Monitor competitor content strategy (Recurring review)
CHAPTER 1
Visibility Overview
100
AI Visibility Score (0–100)
100%
Query Hit Rate
Mentions / Total Queries
#1.0
Avg. Rank
Position when mentioned
Scenario Coverage
✓ 场景✓ 品牌认知✓ 品牌深度✓ 类型
CHAPTER 2
LLM Performance Breakdown
100%
LLM Consistency
Strong consensus across LLMs
100%
EN LLM Hit Rate
GPT / Claude
0%
Non-EN LLM Hit Rate
Kimi
🔍 Level 1 · Discovery
100% hit (2/2)
When users don't know Nike, does AI proactively recommend it?
| Query Scenario | GPT-4o
EN | Claude Sonnet
EN |
|---|
类型
What are the best running shoes? | ✓ #1 | ✓ #1 |
🎯 Level 2 · Scenario
100% hit (2/2)
When users solve specific problems, does Nike appear?
| Query Scenario | GPT-4o
EN | Claude Sonnet
EN |
|---|
场景
What running shoes are suitable for athl... | ✓ #1 | ✓ #1 |
🏷 Level 3 · Brand Awareness
100% hit (2/2)
Users know Nike — does AI?
| Query Scenario | GPT-4o
EN | Claude Sonnet
EN |
|---|
品牌认知
What is Nike known for? | ✓ | ✓ |
🔬 Level 4 · Brand Depth
100% hit (6/6)
How deep is AI's knowledge of Nike's technical details and competitors?
| Query Scenario | GPT-4o
EN | Claude Sonnet
EN |
|---|
品牌深度
What features do Nike running shoes have... | ✓ | ✓ |
品牌深度
How does Nike compare to Adidas in runni... | ✓ | ✓ |
品牌深度
What innovations does Nike bring to runn... | ✓ | ✓ |
Representative descriptions of Nike by each LLM
"Describes Nike's reputation for athletic footwear and innovative technologies."
"Discusses Nike's fame for high-performance athletic shoes and innovations."
LAYER 1 · CROSS-LLM
Cross-LLM Intelligence
Across 6 probe scenarios, we analyzed where LLMs agree, diverge, and go silent on Nike.
Scenarios where all LLMs agree — high-confidence signal
「Nike跑鞋有哪些特点？」
Mentioned by:ChatGPT Claude
ChatGPT：Nike running shoes are known for their innovative features designed to enhance p…
Claude：Nike running shoes incorporate several innovative features designed to enhance p…
「Nike与Adidas的跑鞋有什么比较？」
Mentioned by:ChatGPT Claude
ChatGPT：When comparing Nike and Adidas in the realm of running shoes, both brands have t…
Claude：# Nike vs Adidas Running Shoes: A Comprehensive Comparison
Both Nike and Adidas…
「Nike在跑鞋上带来了哪些创新？」
Mentioned by:ChatGPT Claude
ChatGPT：Nike has introduced several innovative technologies and features in their runnin…
Claude：Nike has introduced numerous groundbreaking innovations in running shoe technolo…
「Nike以什么闻名？」
Mentioned by:ChatGPT Claude
ChatGPT：Nike is primarily known for its athletic footwear, apparel, and equipment. Here…
Claude：Nike is known for several key things that have made it one of the most recogniza…
「适合运动员的跑鞋有哪些？」
Mentioned by:ChatGPT Claude
ChatGPT：When looking for running shoes suitable for athletes, it's essential to consider…
Claude：# Best Running Shoes for Athletes
When it comes to high-performance running sho…
Some LLMs mention this, others don't — notable gap
No divergence scenarios found
No LLM mentions your brand here — critical gaps to address
No blind spots detected — great!
CHAPTER 3
User Decision Journey
At which stage of the buying journey does AI lose track of you?
💡 Awareness
100%
类型 · 场景 · 品牌认知 · 品牌深度 · 品牌深度 · 品牌深度
Sentiment Drift Detection
✓ Sentiment consistent across all stages — no trust gap detected
CHAPTER 4
Content Source Audit
75%
Authority-Weighted Coverage
Presence in high-authority sources
Coverage by Source Authority
| Source Type | Brand Mentions | Coverage |
|---|
| 顶级媒体 |
1/1 |
|
| 社区平台 |
2/3 |
|
| 普通来源 |
8/11 |
|
Backlink Audit (authority of sources that cite you)
| Domain | Authority Level | Recognition |
|---|
| believeintherun.com |
普通来源 |
✓ Widely Recognized |
| www.runnersworld.com |
普通来源 |
✓ Widely Recognized |
| www.reddit.com |
社区平台 |
✓ Widely Recognized |
Top Cited Sources
| www.runnersworld.com |
3 citations |
| www.reddit.com |
2 citations |
| believeintherun.com |
1 citations |
| run.outsideonline.com |
1 citations |
| www.rei.com |
1 citations |
| theruntesters.com |
1 citations |
ACTION ROADMAP
Action Roadmap
Monitor competitor content strategy
Current AI visibility is solid. Set up regular monitoring of competitor AI descriptions to adjust your content strategy proactively.
Platform: Recurring review
⚡ Quick Wins — Start immediately
- ✅ No critical gaps — your brand has strong AI coverage across all tested scenarios
APPENDIX
Appendix · Raw Query Log
Methodology: 8 standard query types + Autosuggest long-tail expansion, tested on GPT-4o-mini / Claude Sonnet / Kimi, results parsed by GPT-4o-mini
| Scenario | Query | Mentioned | Sentiment |
|---|
| 类型 |
What are the best running shoes?... |
✓ #1 |
Positive |
| 场景 |
What running shoes are suitable for athletes?... |
✓ #1 |
Positive |
| 品牌认知 |
What is Nike known for?... |
✓ |
Positive |
| 品牌深度 |
What features do Nike running shoes have?... |
✓ |
Neutral |
| 品牌深度 |
How does Nike compare to Adidas in running shoes?... |
✓ |
Neutral |
| 品牌深度 |
What innovations does Nike bring to running shoes?... |
✓ |
Positive |
⚓ Anchor AI Visibility System · Recommended monthly re-scan · Generated in —
PROPAGATION ENGINE · METHODOLOGY
Propagation Engine — Methodology
⚙ Sandtown Social Simulation Engine
Modeled on a high-compression, high-density urban environment —
extreme population density, intense social pressure, and rapid information velocity.
Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
STEP 2 · AUDIENCE × GROUP ACTIVATION
Audience Resonance × Group Activation
Who does the narrative reach? Which social groups will carry the signal forward?
Left: signals received by cross-platform audiences. Right: corresponding group activation intensity.
📡 Top audiences by signal strength
Propagation Readiness: Not Propagable
Audience signal cards unavailable
※ Showing top 3 audiences by signal strength
🔥 Sandtown Group Activation Top 8
No activation data available
🏙️
Sandtown 传播推演 · Pro 专属
升级 Pro，解锁 100 个虚拟市民的真实传播仿真——
谁最先接受信号？谁是天然放大器？哪个群体会反弹？
从叙事到扩散，全链路推演。
升级 Pro → 解锁推演