AI Visibility Diagnosis Report
Nike
Keyword: running shoes | Competitor: Adidas
92
AI Visibility Score
(0–100)
87
Discovery Score
Found even when users don't know you?
100
Brand Score
How AI describes you — sentiment-weighted
"Nike's AI visibility in 'running shoes' is Excellent, with full scenario coverage"
Report Date: 2026-04-11 · Query Scenarios: 6 · Sources: GPT / Claude / Kimi + Tavily
30-SECOND SUMMARY
Nike has solid AI presence, but is absent in 0 key scenarios.
92
AI Score
+24 above industry avg
0
AI Blind Spots
0/6 scenarios absent
6
AI Consensus
6/6 agreed by all LLMs
「Nike跑鞋的关键特性是什么？…」
T0 · BASELINE AWARENESS PROBE
AI First Impression of Nike
Before designing any query, we asked 4 AIs: "Do you know what Nike is?"
This is the brand's awareness baseline in the AI world — the foundation for all subsequent scenario probes.
1/4
LLMs That Know Brand
T0 Baseline Awareness
Low
Overall Awareness Level
T0 Summary:一句话总结：4个LLM对这个品牌的整体认知水平（有一定认知）
EN: Nike is a global sportswear and athletic footwear company known for designing, manufacturing, and marketing a wide range of sports apparel, shoes, and equipment. It is recognized f...
ZH: Nike是一家全球知名的运动鞋和运动服装品牌，成立于1964年。它专注于设计、制造和销售运动相关的产品，致力于为运动员和消费者提供高性能的运动装备。Nike还通过赞助运动员和体育团队来推广其品牌形象。
EXECUTIVE SUMMARY
Executive Summary
3 Key Findings
- In 24 query scenarios, Nike appeared in 92% — above industry average
- EN LLMs (GPT/Claude) hit rate 100%, Non-EN LLMs (Kimi/DeepSeek) hit rate 66% — significant cross-language gap detected
2 Urgent Actions
Ongoing: 持续监测竞品内容策略 (定期复查)
CHAPTER 1
Visibility Overview
92
AI Visibility Score (0–100)
92%
Query Hit Rate
Mentions / Total Queries
#—
Avg. Rank
Position when mentioned
Scenario Coverage
✓ 品牌认知✓ 品牌深度✓ 类型✓ 场景
CHAPTER 2
LLM Performance Breakdown
66%
LLM Consistency
Some divergence detected
100%
EN LLM Hit Rate
GPT / Claude
66%
Non-EN LLM Hit Rate
Kimi
🔍 Level 1 · Discovery
50% hit (1/2)
When users don't know Nike, does AI proactively recommend it?
| Query Scenario | GPT-4o
EN | DeepSeek
Non-EN |
|---|
类型
What are the best running shoes? | ✓ | ✗ |
🎯 Level 2 · Scenario
50% hit (1/2)
When users solve specific problems, does Nike appear?
| Query Scenario | GPT-4o
EN | DeepSeek
Non-EN |
|---|
场景
What running shoes are suitable for athl... | ✓ | ✗ |
🏷 Level 3 · Brand Awareness
100% hit (4/4)
Users know Nike — does AI?
| Query Scenario | GPT-4o
EN | DeepSeek
Non-EN |
|---|
品牌认知
What is Nike known for? | ✓ | ✓ |
品牌认知
When was Nike founded? | ✓ | ✓ |
🔬 Level 4 · Brand Depth
100% hit (4/4)
How deep is AI's knowledge of Nike's technical details and competitors?
| Query Scenario | GPT-4o
EN | DeepSeek
Non-EN |
|---|
品牌深度
What are the key features of Nike runnin... | ✓ | ✓ |
品牌深度
How does Nike compare to Adidas in runni... | ✓ | ✓ |
Representative descriptions of Nike by each LLM
"Nike Air Zoom Pegasus 39 is highlighted for its versatility and positive reviews."
"Nike and Adidas are compared, highlighting Nike's strengths in running shoes."
LAYER 1 · CROSS-LLM
Cross-LLM Intelligence
Across 6 probe scenarios, we analyzed where LLMs agree, diverge, and go silent on Nike.
Scenarios where all LLMs agree — high-confidence signal
「Nike跑鞋的关键特性是什么？」
Mentioned by:ChatGPT DeepSeek
ChatGPT：Nike running shoes are known for their innovative technology and design, caterin…
DeepSeek：Excellent question. When discussing the key features of Nike running shoes, it's…
「Nike与Adidas的跑鞋有什么比较？」
Mentioned by:ChatGPT DeepSeek
ChatGPT：When comparing Nike and Adidas in the realm of running shoes, both brands offer…
DeepSeek：Excellent question. Comparing Nike and Adidas in running shoes is like comparing…
「Nike以什么闻名？」
Mentioned by:ChatGPT DeepSeek
ChatGPT：Nike is primarily known for its athletic footwear, apparel, and equipment. The b…
DeepSeek：Nike is globally renowned as a dominant force in the athletic footwear, apparel,…
「Nike是什么时候成立的？」
Mentioned by:ChatGPT DeepSeek
ChatGPT：Nike was founded on January 25, 1964. Originally established as Blue Ribbon Spor…
DeepSeek：Nike, Inc. was founded on **January 25, 1964**. It was originally established as…
「什么跑鞋适合运动员？」
Mentioned by:ChatGPT DeepSeek
ChatGPT：When looking for running shoes suitable for athletes, it's important to consider…
DeepSeek：Excellent question. For athletes, the "best" running shoe is highly specific to…
Some LLMs mention this, others don't — notable gap
No divergence scenarios found
No LLM mentions your brand here — critical gaps to address
No blind spots detected — great!
CHAPTER 3
User Decision Journey
At which stage of the buying journey does AI lose track of you?
💡 Awareness
100%
类型 · 场景 · 品牌认知 · 品牌深度 · 品牌深度 · 品牌认知
Sentiment Drift Detection
✓ Sentiment consistent across all stages — no trust gap detected
CHAPTER 4
Content Source Audit
75%
Authority-Weighted Coverage
Presence in high-authority sources
Coverage by Source Authority
| Source Type | Brand Mentions | Coverage |
|---|
| 顶级媒体 |
1/1 |
|
| 社区平台 |
2/3 |
|
| 普通来源 |
8/11 |
|
Backlink Audit (authority of sources that cite you)
| Domain | Authority Level | Recognition |
|---|
| believeintherun.com |
普通来源 |
✓ Widely Recognized |
| www.runnersworld.com |
普通来源 |
✓ Widely Recognized |
| www.reddit.com |
社区平台 |
✓ Widely Recognized |
Top Cited Sources
| www.runnersworld.com |
3 citations |
| www.reddit.com |
2 citations |
| believeintherun.com |
1 citations |
| run.outsideonline.com |
1 citations |
| www.rei.com |
1 citations |
| theruntesters.com |
1 citations |
ACTION ROADMAP
Action Roadmap
持续监测竞品内容策略
当前曝光表现尚可，建议定期监测竞品的 AI 描述变化，及时调整内容策略。
Platform: 定期复查
⚡ Quick Wins — Start immediately
APPENDIX
Appendix · Raw Query Log
Methodology: 8 standard query types + Autosuggest long-tail expansion, tested on GPT-4o-mini / Claude Sonnet / Kimi, results parsed by GPT-4o-mini
| Scenario | Query | Mentioned | Sentiment |
|---|
| 类型 |
What are the best running shoes?... |
✓ |
Positive |
| 场景 |
What running shoes are suitable for athletes?... |
✓ |
Positive |
| 品牌认知 |
What is Nike known for?... |
✓ |
Positive |
| 品牌深度 |
What are the key features of Nike running shoes?... |
✓ |
Positive |
| 品牌深度 |
How does Nike compare to Adidas in running shoes?... |
✓ |
Positive |
| 品牌认知 |
When was Nike founded?... |
✓ |
Positive |
⚓ Anchor AI Visibility System · Recommended monthly re-scan · Generated in —
PROPAGATION ENGINE · METHODOLOGY
Propagation Engine — Methodology
⚙ Sandtown Social Simulation Engine
Modeled on a high-compression, high-density urban environment —
extreme population density, intense social pressure, and rapid information velocity.
Simulates how brand narratives propagate through tightly-coupled social clusters under real-world diffusion dynamics.
📐 Four-Step Process
01
Multi-Model AI Probe
Parallel Q&A across GPT · Claude · Kimi · DeepSeek to capture real brand perception in each AI system
02
Narrative Signal Extraction
Extract dominant narrative, core tags, and sentiment tone from probe results — identifying the "story version" being spread in the AI world
03
Group Signal Mapping
Map narrative signals to 27 social behavior clusters, computing activation intensity based on each group's information diffusion tendency
04
Propagation Wave Forecast
Simulate information diffusion using an urban social network model, outputting T+1 to T+8+ propagation timeline predictions
⚠ Data Notice: Propagation results are estimates based on industry knowledge, behavioral models, and AI probe data — not real-time market data or actual user statistics. Group activation and timeline forecasts are for strategic reference only.
STEP 2 · AUDIENCE × GROUP ACTIVATION
Audience Resonance × Group Activation
Who does the narrative reach? Which social groups will carry the signal forward?
Left: signals received by cross-platform audiences. Right: corresponding group activation intensity.
📡 Top audiences by signal strength
Propagation Readiness: Not Propagable
Audience signal cards unavailable
※ Showing top 3 audiences by signal strength
🔥 Sandtown Group Activation Top 8
No activation data available
🏙️
Sandtown 传播推演 · Pro 专属
升级 Pro，解锁 100 个虚拟市民的真实传播仿真——
谁最先接受信号？谁是天然放大器？哪个群体会反弹？
从叙事到扩散，全链路推演。
升级 Pro → 解锁推演